Il suo discorso a Stanford nel 2005 dice tutto su di lui.

http://news.stanford.edu/news/2005/june15/jobs-061505.html

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960′s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

• Nuovo App store di Intel: AppUp
• eCommerce negli Stati Uniti
• Ruolo TV negli USA
• E’ l’ora della Google TV

Sono i tipici esempi del “piuttosto che cambiare mi sparo”. Lo so che sono un po’ esagerato ma uno dei temi che mi è sempre stato a cuore è la capacità di innovare e cambiare.

Le aziende che arrivano ad essere leader nei rispettivi mercati fanno sempre fatica ad intraprendere dei percorsi di cambiamento, questo è normale. Il dramma avviene quando, nonostante i segnali, la perdita di quote di mercato e le perdite vere e proprie, comunque non si riesca ad implementare un percorso di cambiamento.

Le aziende migliori sono infatti quelle che riescono ad inserire nei normali processi aziendali degli incentivi al continuo miglioramento, nel senso di sviluppare delle modalità che incentivino l’innovazione anche in momenti di non cambiamento. Riuscire a inglobare dei processi di “distruzione creativa” è ovviamente difficile perché la natura umana è tipicamente contraria al cambiamento, soprattutto quando i conti vanno bene.

Quando uscì il Nokia N70 pensai che finalmente si sarebbero dati una sveglia, un telefono così terribile avrebbe senza dubbio smosso le acque. Un mio amico mi fece vedere che spesso quando doveva squillare sembrava che il processore avesse un infarto, non riusciva ad eseguire le operazioni richieste. Poco  è accaduto in tutti questi anni e oggi la scelta di puntare su Windows per differenziarsi dalla massa che va su Android potrebbe

Nel frattempo Nokia è passata dal 36,7% di marketshare al 28,2% che in realtà non è neanche un dato così drammatico se vado a vedere l’incremento fortissimo della concorrenza asiatica. Quello che conta di più sono i margini, se non innovo mi ritrovo sempre di più sulla fascia bassa del mercato, dove valori assoluti e margini si assottigliano.

D’altra parte sull’area Smartphone Nokia può vantare ancora una bella fetta del mercato. Peccato che smartphone non voglia dire nulla, bisognerebbe vedere quelli che hanno una connessione mobile dati, se andiamo a vedere le quote in quest’area (che è quella veramente interessante) la marketshare diventa molto ma molto più piccola, mentre Apple, Android e RIM regnano.

Di chi è la colpa se non si innova ?

• Mobile broadband in Europa
• Gli editori devono cambiare, RCS guida ?
• Mercato VOD: Netflix, Hulu, YouTube…
• eBook e Salone del Libro di Torino

161 Paesi nel mondo hanno pensato ad una strategia digitale, non possiamo restare fra i 10 Paesi che non ce l’hanno.

• Gaming online: i giocatori pagano
• Vantaggio competitivo delle Nazioni ? L’istruzione.
• Mercato VOD: Netflix, Hulu, YouTube…
• Facebook: i numeri in Italia

Non ho ancora capito come, dato che le avevo settato correttamente gli attributi dei file.

Adesso mi devo studiare come sia accaduto.

Il file index era qualche Kb invece dei soliti 140 byte

• E’ l’ora della Google TV
• eCommerce 2010
• Evento Web Marketing Evolution
• Gamification, gaming e social game

• Cambiare o morire, Nokia e Microsoft
• Gli editori devono cambiare, RCS guida ?
• eBook e Salone del Libro di Torino
• Gamification, gaming e social game

Senza dubbio il mercato europeo non è più la gazzella di una volta e i margini, sebbene sempre ottimi, si andranno riducendo. La nuova linfa al mercato mobile è l’accesso ad Internet, ma questo richiede anche investimenti di un certo rilievo con revenue non così eclatanti. Le stazioni radio degli operatori mobili con il maggiore traffico dovranno essere collegate in fibra, cosa che oggi non accade così spesso.

Negli Stati Uniti, dove la navigazione da cellulare è molto richiesta, ci sono 200mila siti di cui solo il 10% è collegato alla rete in fibra. In Italia la situazione dovrebbe essere migliore (devo andarmi a rivedere se ci sono dati) ma è chiaro che se domani una bella fetta degli utenti mobili si collegasse ad Internet ci sarebbero dei problemi.

Questa estate finalmente gli operatori italiani hanno fatto i loro annunci di condivisione dei siti per piazzare le antenne. Questo permetterà di risparmiare a tutti, compresi noi utenti che ci risparmieremo qualche pilone sul territorio.

E di Tre che ne sarà, le voci di spezzatino che fine hanno fatto ? Se veramente sarà venduta cosa accadrà a quelli che hanno sottoscritto i suoi contratti molto convenienti ? Nel Regno Unito ha l’8% del mercato ed è l’operatore più piccolo; in Italia ha meno di 9 milioni di abbonati.

Per tornare al Regno Unito, è chiaramente uno dei mercati più sviluppati con molti operatori e ancora di più MVNO e quindi è normale che un po di consolidamento ci sia dopo tanti anni di saturazione. Curioso vedere che Virgin Mobile – forse il primo MVNO che fa utili da diversi anni – utilizza Deutsche Tel. in UK e France Tel. in Francia.

• I vantaggi delle nuove reti NGN per anziani e disabili
• Social gaming
• Gaming online: i giocatori pagano
• Revenue online, pubblicità, TV e carta stampata

Le voce ha spinto BWIN a rilasciare un comunicato dove si confermano le trattative avanzate ma anche che non è conclusa la trattativa.

Si parla di acquisto del 100% di gioco digitale per una cifra intorno ai 95 milioni di euro (dice Agicos) ma leggo via Forbes che il 10% è stato comprato per poco più di 2 milioni di euro poco tempo fa e quindi non mi tornano i conti.

Nei primi sette mesi dell’anno Gioco Digitale ha raccolto 340 milioni di euro con il suo poker online.

Il mercato del betting / skill games online è stato uno dei più vivaci dell’ultimo anno (poker lanciato a settembre 2008).

• L’usato digitale
• Gamification, gaming e social game
• eBook e Salone del Libro di Torino
• eCommerce 2010

(Ma la Apple ha mai pensato di gestire i pagamenti per gli editori e/o altri fornitori di contenuti ? Collego il mio account iTunes ad un altro…troppi problemi di gestione)

Nel Regno Unito è in corso un’iniziativa che parte dal Technology Strategy Board – ente creato dal Governo per una strategia dell’innovazione – e qui già mi viene una lacrima pensando al nostro Paese…

Nel corso del 2010 sarà sperimentata una soluzione di micropagamenti. Sono stati anche stanziati fondi per chi ha idee o soluzioni.

link all’articolo sul Guardian

• Hulu: pay si, UK no
• Agenda digitale per l’Italia
• Social gaming
• La Tv connessa: BlobTV e Boxee